Prataap Snacks enters into sweet snacks segment by launching new brand


Prataap Snacks (PSL) forays into sweet snacks segment by launching a new umbrella brand ‘Rich Feast’ through its wholly owned subsidiary.

The first product under the new brand is ‘Yum Pie’, a three layered treat with sponge cake, flavoured jam and chocolate. The company has set up a fully automated manufacturing plant by its wholly owned subsidiary Pure n Sure Bites Pvt Ltd in Indore (M.P.) to manage the production of ‘Yum Pie’.

Mr. Amit Kumat, MD & CEO of Prataap Snacks said, “Our new brand ‘Rich Feast’ marks our entry into sweet snacks category where we see a lot of untapped growth opportunity. With this, we will now get into a bigger macro-snack category from only being a salty snacks player. We intend to grow the Rich Feast brand further with new launches in the coming time.”

PSL is one of the fastest growing companies in the Indian organized snacks market (third largest market share in the extruded snacks). Higher presence in smaller towns and outlets, value proposition and higher salience of Rs5 packs have been driving the company’s growth. This has allowed PSL to avoid competition from larger companies and gain scale. Launch of premium products and distribution expansion would boost volumes going forward.

The stock is trading at a price of Rs1,284, up by 1.27% or Rs16, on NSE at 9.18am.






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